In a time when users look for almost anything and everything on the World Wide Web, internet can play a crucial role in determining the perception of the people towards your brand, product and services. Furthermore, online brand building plays an integral role in helping brands establish an authority in their niche as it encompasses both the search and social ecosystem that directly impacts your target audience.
Online Branding is more important than you think
With over 100,000 new domains being registered every day, the web continues to get saturated with businesses competing for the attention of their potential customers. Businesses, whether startups or established offline organizations, need to gain a competitive edge in the digital world in order to effectively further their business objectives online.
Online branding helps in Discovery, Expansion and Conversions
The majority of new visitors to a website find it using major search engines like Google and Yahoo. Users interact with a brand in a manner that sends positive signals to search engines as a consequence of which, “brands” are almost always favored in the results.
Brands generally receive higher click through rates and repeat visits all of which give strong positive signals to search engines. Statistics also reveal that brands experience a significantly lower bounce rate and are generally considered more trust worthy by users. Furthermore, users are also much more comfortable in making “brand mentions” on social media which again, plays a crucial role in improving your rankings and helping you increase your viral reach.
Last but not least, research has proved that internet shopping is highly brand centered. Since users do not have the opportunity to touch and feel products before making a purchase online, they are more likely to succumb to the brand value that you create.
How we can help
Businesses need to make a conscious decision to “build” their brand on the internet. In the absence of this initiative, your digital assets will fail to deliver ROI. We help your brand image resonate with your target market – turning it into a brand that’s not just known but is engraved in the minds of the consumer. We adhere to our principles of originality, innovation and creation while giving your brand a voice and balancing your online media mix. Our online branding services are closely linked with our Social Media and SEO services in order to deliver a 360 degree online empowerment solution.
Convinced? Contact us!