The meteoric rise of electronic commerce, one of the more recent additions to the global business and finance sector, is a potent example of the Internet’s far-reaching impact on the world. Over the span of a decade, e-commerce has been introduced to the world, as basically the ability to sell, purchase and exchange goods and services without any physical or geographical limitations, and has also risen in stature to one of the world’s largest industries.
Comprising of business-to-business (B2B), business-to-consumer (B2C) or the consumer-to-consumer (C2C) categories, e-commerce has resulted in a reshuffle of the world’s business priorities, be it consumers or producers/sellers. Apart from the removal of geographical barriers, e-commerce offers immense potential for expansion and promotion, especially through the specifics-driven and focused marketing that the Internet has made possible.
From search-engine optimization, which allows for greater visibility, positioning and access in search engine results, to social media platforms and applications that allow for an expansive reach among one’s social circles and target audience, e-commerce offers unique flexibility and room for growth.
Operational costs are also reduced through the adoption of e-commerce, with the elimination of needs such as an office or a showroom and on-ground marketing and advertising. As far as the former is concerned, an Internet connection and a computer are the two basic requirements for setting up a business, while the latter is more than adequately made up for through online marketing.
Online advertising and marketing allow for regular updates and detailed information to be dispersed amongst people, along with constant, message-oriented interaction. Communication is a sine qua non for success in today’s services-driven world, which also just happens to be one of the main advantages of e-commerce.
Creative Chaos has served to enable numerous businesses with Ecommerce capabilities allowing them to leverage the far reaching capabilities and seamless integration that the World Wide Web has to offer.